A

Anchor tag - In HTML 4.01, the anchor tag could be either a hyperlink or an anchor. In HTML5, the anchor tag is always a hyperlink, but if it has no href attribute, it is only a placeholder for a hyperlink. HTML5 has some new attributes, and some HTML 4.01 attributes are no longer supported.


<ABBR> - ABBREVIATION tags indicate interpretation of the meaning to the browsers and search engines for such as kind of abbreviations as "Inc.", "etc.".
 


Access point - an access point provides wireless access to a network. Devices connected to an access point can communicate with other devices on the network. They may also connect to the internet if the access point is linked to an internet connection, which is commonly the case. Access points that use wi-fi are also called base stations. Example: "the coffee shop provides an access point for customers with wi-fi devices."
 


Acquiring bank/merchant bank - The bank that does business with merchants who accept credit cards. A merchant has an account with this bank and each day deposits the value of the day's credit card sales. Acquirers buy (acquire) the merchant's sales slips and credit the tickets' value to the merchant's account.



Acquiring processor/payment processor - the processor provides credit card processing, billing, reporting and settlement and operational services to acquiring and issuing banks. Many financial institutions don't do their own bankcard processing because it's more cost-effective to let someone like first data corporation (fdc) invest in the equipment and people and do it for them.  



Acquisition rate  -  Percentage of   respondents who opted in to participate in a mobile initiative/campaign. Acquisition rate = total participants/total audience.
 


<Acronym> - ACRONYM tags defines an acronym , like; <acronym title="World Wide Web">WWW</acronym>.


<Address> - ADDRESS tags are used to identify the author's contact information for a section or a document.


<Applet> -  APPLET element tags are used to embed and invoke a Java application within an HTML page.


Absent by Enforced Net Deprivation (ABEND) - Absent by enforced net deprivation (ABEND) is a term used by an individual to inform friends or acquaintances that they will be unavailable or offline due to lack of Internet/network connectivity. This may occur when a user is traveling, moving or ill, among other reasons.


Acceptance -  A generic term for the acceptance of payment types including card schemes, mobile, check, prepaid or other alternative payments.


Access - Microsoft Access, often abbreviated "MS Access," is a popular database application for Windows. Access allows users to create custom databases that store information in an organized structure. The program also provides a visual interface for creating custom forms, tables, and SQL queries. Data can be entered into an Access database using either visual forms or a basic spreadsheetinterface. The information stored within an Access database can be browsed, searched, and accessed from other programs, including Web services.


Accessibility - Options on a device meant to aid those who are hearing and vision impaired.


Accessories - Equipment for your mobile device that you can purchase separately, including chargers, batteries, cases, headsets and memory cards.


Account - An OpenX object that represents a business unit or business relationship and contains other objects, depending on its type (i.e., ad network, publisher, advertiser, or agency). Users access OpenX to perform tasks for the accounts to which they are assigned.


Account Manager - In My Verizon, a person granted permission by the Account Owner to make changes to the account.


Account Member - An account role in My Verizon that gives the user limited access to their own mobile number information and functions, like managing personal preferences and checking usage, but doesn't provide access to sensitive billing information. All mobile numbers on the account are eligible to register as an Account Member.


Account Owner - In My Verizon, the person with legal authority and financial responsibility for an account.


Account relationship - The way accounts relate to one another in OpenX; parent accounts, such as an ad network account, have natural relationships with their child accounts, such as publisher or advertiser accounts.


Account Security Code - A 4-digit PIN (Personal Identification Number) for prepaid accounts that you choose when you activate a device. You need this PIN when you call Prepaid Customer Service and when you use My Verizon or My Verizon Mobile.


Account type - Indicates the intended purpose of an account, which determines what objects it can contain and influences what users logged in to the account can do in OpenX. For example, advertiser accounts contain orders, publisher accounts contain inventory, and ad networks contain other accounts.


ACL - Stands for "Access Control List." An ACL is a list of user permissions for a filefolder, or other object. It defines what users and groups can access the object and what operations they can perform. These operations typically include read, write, and execute. For example, if an ACL specifies read-only access for a specific user of a file, that user will be able open the file, but cannot write to it or run the file.


Activate a Device - A My Verizon transaction that allows you to connect a new or different device on an existing line of service on your account. A device must be activated before it can send and receive voice calls, text messages and data.


Activation Fee - A one-time fee for initiating service on a mobile device.


Active Notifications - A feature that displays the time and if you have recent notifications anytime you touch your phone while it’s in sleep mode. It's a quick way to check for new text messages, emails and other notifications without having to unlock your phone.


Active-Matrix - Active-matrix technology is used in high-quality flat-panel displays, such as laptop screens and thin computer monitors. The images on active matrix screens are created by laying diodes, or small semiconductors, over a grid of ultra-small wires. When a current passes through the diodes, they light up in different colors, depending on the strength of the current. Thousands of these diodes next to each other form an image on the screen.


ActiveSync - ®The synchronization program by Microsoft® for Windows Mobile® and other Windows CE-based devices. Use it to sync your calendar, contacts, tasks and email between your mobile device and your computer.


ActiveX - This Microsoft-based technology was built to link desktop applications to the World Wide Web. Using ActiveX development tools, software developers can create interactive Web content for their applications. For example, Word and Excel documents can be viewed directly in Web browsers that supports ActiveX. While ActiveX is a useful technology, the downside is that you need to have a up-to-date version ActiveX installed on your machine in order to use ActiveX-enabled content.


Ad agency - In OpenX, an account type that represents a business that provides services to advertisers.


Ad code - Called ad tag at OpenX. An ad tag is a small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space.



AD DELIVERY – A setting that determines how quickly you want Google to use your budget each day: either spread throughout the day (standard) or more quickly (accelerated). This setting affects when during the day your ads are likely to show, especially if your campaigns are limited by budget.


Ad delivery mode - Specifies how OpenX selects the ads in a line item for delivery when a line item wins an impression. OpenX can evenly distribute impressions between ads in the line item (equal weighting), distribute impressions between ads in the line item based on each ads’ ad weight setting (manual weighting), or deliver ads together to a predefined ad unit group (companion), according to the selected fill method.


Ad Extensions – Additional  incentives that increase the likelihood that users will click your ads. Advertisers can include business addresses and phone numbers, additional site links, or specific product information.
 


Ad Group – A set of keywords, ads, and bids that is a key part of how your account is organized. Each campaign is made up of one or more ad groups , while each ad group typically includes about 5-10 keywords.
 


Ad Impression - An advertisement impression transpires each time a consumer is exposed to an advertisement (either prepended or appended to an SMS message, on mobile web or web page, within a video clip, or related media).
 


Ad Position – The order in which your ad appears on a page in relation to other paid ads. An ad position of “1” means that your ad is the first ad on a page.  Position one doesn’t mean that you are on top of the organic results necessarily.  You can be in position one while appearing on the side of the results.
 


Ad Rank – Not to be confused with Ad Position, AD rank is a value that’s used to determine your ad position behind-the-scenes. This is calculated as the product of your bid and Quality Score.


Ad Hoc Mode - A peer to peer mode of networking using Wi-Fi networking but no access point. Ad Hoc networks can include more than two devices.


Ad Hoc Network - "Ad Hoc" is actually a Latin phrase that means "for this purpose." It is often used to describe solutions that are developed on-the-fly for a specific purpose. In computer networking, an ad hoc network refers to a network connection established for a single session and does not require a router or a wireless base station.


Ad network - An OpenX account type, which represents a business that manages other businesses and typically contains and manages both publisher accounts and advertiser accounts.


Ad quality - Automated systems for scanning and capturing sample creatives and enforcing configurable policies.


Ad reporter - A browser plugin that enables you to report problem ads directly from a site.


Ad request - Communication between a web browser or application and an ad server to display an ad.


Ad Rotation –  A preference that determines which ad in your ad group should show when you have multiple ads active. Rotation settings include Optimize for Clicks, Optimize for Conversions,Rotate Evenly (90 days) and Rotate Indefinitely.  This setting is important to check to ensure that you have a proper balance between testing of your messaging and performance of your account.


Ad Scheduling – setting that allows you to control and specify which hours and days you want your ads to appear, targeting periods of time when you expect your ads to be more successful. It can also be used to automatically adjust bids during specific time period (which is also known as dayparting).

Ad Sense  – A Google-based product that compensates website owners for showing relevant Display Network ads on their site.

Ad server - A system that communicates with web browsers or applications to deliver and track ads.

Ad slot -The area on a web page set aside for the display of ads.

Ad space  -  Any space within an application that has been reserved for the display of advertising. Its dimensions and location within an application typically define an ad space.

Ad Status – A status for each ad that describes whether that ad is able to run, and if so, whether there are any policy restrictions on how or when it can run. Common  Ad status include Under Review, Eligible, Approved and more.

Ad tag - A small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space.

Ad unit - </b> Any defined advertising vehicle that can appear in an ad space inside of an application. For example, a rectangular banner is considered to be a common type of ad unit.

Ad Words Campaign Experiments (ACE) – Allows users to test changes to their account on a portion of the auctions that your ads participate in. ACE can be set up to test new keywords, bids, placements and more. Users can also choose how much of the traffic they want to test and even discard the experiment at any point. If the experiments is discarded, your changes will automatically revert to the way they were before the test.

Ad Words Editor – A free software application by Google that allows you to make changes to your account in bulk. This allows users to add new campaigns/ad groups/keywords, make bid changes and more.

Ad Words Labels – These allow advertisers to organize elements within their accounts into meaningful groups for faster and Easier reporting. Labels can be applied to keywords, campaigns, ad groups, and ads.

Ad unit - In OpenX, the smallest inventory component that represents the space on a site where ads display.

Ad unit duration - The run length of time-based inventory, such as linear video.

Ad unit group - A collection of ad units where related ads display together at the same time.

Ad weight - The percentage of time that an ad should be selected when its line item wins an impression (for line items set to manual weighting).

Ad zone - A representation of a location on a website where creatives should be displayed.

ADC - Application Delivery Controller - Application Delivery Controllers (ADCs) are an evolution of server load balancers (SLB) that combine traditional load-balancingcapabilities with features like automatic application health checks,SSL offload, proxy and reverse proxy capabilities, RAM caching, TCP reuse, Web and DNS application firewalls (WAF and DAF) and application access management (AAM).

ADC - Stands for "Analog-to-Digital Converter." Since computers only process digital information, they require digital input. Therefore, if an analog input is sent to a computer, an analog-to-digital converter (ADC) is required. This device can take an analog signal, such as an electrical current, and digitize it into a binary format that the computer can understand.

Add a Line - See Add a New Device.

Add a New Device - A My Verizon transaction enabling you to add a new device to new line of service on your account.

Add-on - An add-on is a software extension that adds extra features to a program. It may extend certain functions within the program, add new items to the program's interface, or give the program additional capabilities. For example, Mozilla Firefox, a popular Web browser, supports add-ons such as the Google toolbar, ad blockers, and Web developer tools. Some computer games support add-ons that provide extra maps, new characters, or give the player game-editing capabilities.

ADF - Stands for "Automatic Document Feeder." An ADF is used in copiers and scanners to feed pages into the machine. It allows multiple pages to be copied or scanned at one time without the need to place each individual page in the copier or scanner.

Adminispam - Adminispam is a slang term used to refer to messages from managers or executives within an organization that are sent to the majority of employees regardless of whether the information is relevant to a particular employee's work. Adminispam is a byproduct of an attempt by an organization's management to appear involved in all facets of the company and ensure that communication channels remain open. Unfortunately, adminispam is usually a one-way channel that floods employee inboxes with meaningless messages.

ADN - Application Delivery Network - Application Delivery Network (ADN) is a suite of technologies developed to provide application availability, security, visibility and acceleration. ADNs are designed to ensure the safe and efficient distribution of business-critical applications across an enterprise'snetwork.

Adobe® Reader - An application designed by Adobe that lets you view PDF files.

ADSL - Stands for "Asymmetric Digital Subscriber Line."ADSL is a type of digital subscriber line (dsl) technology, a data communications technology that enables faster data transmission over copper telephone lines rather than a conventional voice band modem can provide.
 
Advertisement -  Any collection of text, graphics or multimedia content displayed and accessible inside of an application for the purposes of promoting a commercial brand, product or service.

Advertising Policies – Strongly suggested guidelines for your ads, keywords, and website. Ads that violate policies won’t be able to run.

Aggregator -  An organization that acts as a middleman between application and content providers, and mobile carriers. Provides message traffic throughput to multiple wireless operators or other aggregators provides mobile initiative campaign oversight, and administration, as well as billing services.

AGP (Accelerated Graphics Port) - This is a graphics card expansion port designed by Intel that resides on the motherboard of a computer.  PCI graphics ports typically run at 33 MHz and have a maximum transfer rate of 132 MB/sec. AGP ports, on the other hand, run at 66 MHz and can transfer data up to 528 MB/sec. This allows games and applications to store and retrieve larger, more realistic 3D shapes and textures without slowing down the animation on the screen. Additionally, AGP cards can store graphics in system memory rather than video memory, which also helps improve performance. Because of these advantages, AGP cards will typically have better performance per MB of VRAM (Video RAM) than PCI graphics cards.

Advertiser - In OpenX, an account type that represents a business that runs advertising campaigns to display ads on websites.

Advertising - The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

Adware - Adware is free software that is supported by advertisements. Common adware programs are toolbars that sit on your desktop or work in conjunction with your Web browser. They include features like advanced searching of the Web or your hard drive and better organization of your bookmarks and shortcuts. Adware can also be more advanced programs such as games or utilities. They are free to use, but require you to watch advertisements as long as the programs are open. Since the ads often allow you to click to a Web site, adware typically requires an active Internet connection to run.

AES - The Advanced Encryption Standard is a symmetric block encryption protocol used in WPA2 and other protocols to encrypt data with a high degree of protection and a low CPU overhead.

Affiliate - A publisher or site owner that forwards qualified web traffic to an online merchant on a pay-for-performance basis is called an affiliate in the context of online marketing. 

Affiliate Links - A universal (uniform) resource locator (URL) that includes an affiliate's identification number and additional information that makes it easier for merchants to track affiliate activity is an affiliate link. 

After Affects - After Affects is a software primarily used for creating motion graphics and visual effects.

Aggregation - Combining multiple channels (even across bands) to obtain higher overall throughput. See also channel bonding.

AGP - Stands for "Accelerated Graphics Port." This is a graphics card expansion port designed by Intel that resides on the motherboard of a computer. PCI graphics ports typically run at 33 MHz and have a maximum transfer rate of 132 MB/sec. AGP ports, on the other hand, run at 66 MHz and can transfer data up to 528 MB/sec. This allows games and applications to store and retrieve larger, more realistic 3D shapes and textures without slowing down the animation on the screen. Additionally, AGP cards can store graphics in system memory rather than video memory, which also helps improve performance. Becuase of these advantages, AGP cards will typically have better performance per MB of VRAM than PCI graphics cards.

AIFF - Stands for "Audio Interchange File Format." AIFF is an audio format originally developed by Apple Computer for storing high-quality sampled audio data. AIFF files are similar to Windows WAVE files in both size and quality. Both AIFF and WAVE files can hold CD quality audio and therefore can be burned onto an audio CD. Though the AIFF format was created by Apple, audio programs on both the Mac and PC can typically read the files.

Air Command - A feature available on select Samsung devices that gives you quick access to five useful S Pen features: Action Memo, Scrapbooker, Screen Write, S Finder and Pen Window. Use these features to draw or write on a screenshot, open an app or widget on top of another app, search the web and more.

Air View™ - A feature available on some Samsung devices that lets you preview content without having to open it or wait for screen transitions. For example, you can hover the S Pen over an email to preview its contents immediately instead of opening it.

Airplane Mode - A mode allowing access to a device’s non-wireless functions (e.g., music, games, etc.), while disabling its wireless radio functions that are banned on airplanes during flight.

Airtime - The number of connected minutes consumed by a mobile subscriber while placing and receiving calls on his/her mobile phone. Carriers calculate customer bills based on airtime minutes used during a specific period of time.

AIX - Stands for "Advanced Interactive Executive," though some Linux fans have been known to refer to it as "Ain't UNIX." AIX is an operating system developed by IBM and is in fact Unix-based. It is typically used for enterprise servers and comes with a robust set of security options such as Kerberos V5 network authentication and dynamic secure tunnel authentication. AIX allows the system administrator to divide memory, CPU, and disk access between various jobs. The system supports IBM's 64-bit POWER processor and is backwards-compatible with 32-bit applications. It also runs most Linux applications (after recompiling them) and has full support for Java 2. If all that jargon makes no sense to you, relax -- AIX is not your typical consumer operating system. It is mainly used for servers in large businesses where IT geeks get to work with it.

Alchemy - Alchemy Language Exchange is an Internet-enabled, high-performance Translation Memory (TM) database server. Powered by Microsoft SQL Server technology, it is a solution for successful global organizations that require reliable, high performance, flexible, secure and shared access to their linguistic assets.

Alert Box - An alert box, sometimes called a message box, is a small window that pops up on your screen to warn you that your computer is about to perform an operation with potentially damaging consequences. For example, when you choose to empty the Trash or Recycle Bin on your computer, an alert box may pop up, saying "Are you sure you want to permanently remove these items?" You are then given the choice to select "OK," to delete the items, or "Cancel," to prevent the items from being removed.

Alert tone - an audio product that is triggered by and sounds on the handset upon a specific event, such as an incoming text message, voice message, calendar event, or other event to which the handset owner wishes to be alerted. Length of tone varies based on mobile carrier requirements. Often traditional ringtones or other audio products can be used as an alert tone.

Alerts - A service allowing you to choose to receive periodic text and picture messages about entertainment, sports, news and weather.

Algorithm - An algorithm is a set of instructions, sometimes called a procedure or a function, that is used to perform a certain task. This can be a simple process, such as adding two numbers together, or a complex function, such as adding effects to an image. For example, in order to sharpen a digital photo, the algorithm would need to process each pixel in the image and determine which ones to change and how much to change them in order to make the image look sharp

A-list Blogger - An A-list blogger is blogger who belongs to an elite group of bloggers who post regularly, receive high traffic and enjoy many links back to their blog from other sites. A blogger’s A-list status may also be determined by a well-defined topic, consistent branding, high visibility and lots of feedback from readers.

Allowance - The amount of minutes, messaging or data included in your plan each month.

ALLSET PLANS - Prepaid plans available for both smartphones and basic phones that let you pay a set monthly access fee in advance to use your phone. You’ll have an allowance of minutes, texts and data that you can use during that monthly cycle for no additional charge. To renew your plan for another month, you simply pay the next access fee prior to your monthly renewal date.

AllShare® - A content sharing service that allows you to search for and wirelessly stream content between DLNA-compliant devices. Use your Smartphone to access content (e.g., videos, photos, music) stored on your computer, or wirelessly share content with friends who have compatible devices.

Alpha Geek - Alpha geek is a slang term for the most tech savvy person within a group. Once identified, an alpha geek becomes the go-to for all problems, issues and advice when it comes to technology. 
An especially tech savvy alpha geek may be called a geek’s geek or the head geek. Essentially, this is the person that tech geeks go to when they have a problem.

Alphanumeric - A format that allows both letters and numbers to be entered. It can refer to text messages, user IDs, passwords, etc.

ALT tag - The text displayed while an image is being loaded. ALT tags are particularly relevant for mobile SEO, since many people turn off image downloads in their mobile browsers to preserve bandwidth.

Alt-Tab - Alt-Tab refers to a keyboard shortcut in Microsoft Windows that allows users to quickly call up another Window. Alt-Tab increases the speed at which a user can switch between windows. This short cut has also proved useful in hiding websites or programs when users surf the Internet at work.

Amazon - In the retail context, Amazon is a multi-national online retailer with a market capitalization in excess of $128 billion U.S. as of January 2013. Amazon also hosts a marketplace wherein other Internet purveyors may display and sell products, and offers several software-as-a-service and infrastructure-as-a-service solutions for business.

Amazon® App Suite - A widget that comes preinstalled on select Verizon Android™ devices. It provides access to all of Amazon’s digital content and shopping right from your device's Home screen.

Amazon® Kindle™ App - An online library containing over 700,000 ebooks to purchase and read, including thousands for free.

AMBER Alert A notification of an abducted child issued by the National Center for Missing & Exploited Children (NCMEC) and distributed through authorized channels including broadcasters and wireless service providers.

American Express - An organization that issues cards and acquires transactions, unlike Visa and MasterCard, which are bank associations. 

American express - an organization that issues cards and acquires transactions, unlike visa and mastercard, which are bank associations. 
 


Analytics Content Experiments  –  Formerly known as Website Optimizer (standalone), this tool is built into the Analytics platform and allows users to setup A/B or multivariate tests for their landing pages to see how those changes affect user behavior. This tool can be a great way to make incremental improvements to conversion rates.
 


Anchor text -  The actual text of a link


AMOLED (Active Matrix Organic Light Emitting Diode) Display - A type of display that has a transistor next to each pixel, allowing faster response time and video display.


Ample SDK  - Ample SDK is a pre-release stage lightweight JavaScript library intended to simplify cross-browser web application development. Although Ample SDK allows you to do client-side scripting in a very similar way as jQuery and many other JavaScript libraries, its main purpose is to enable development of declarative GUI's for Rich Internet applications rather than enhancing HTML pages. The last release of Ample SDK was in December 2012 although work continues on GitHub along with developers responding to issues and multiple active forks.


Analog - As humans, we perceive the world in analog. Everything we see and hear is a continuous transmission of information to our senses. This continuous stream is what defines analog data.Digital information, on the other hand, estimates analog data using only ones and zeros.


Android - Android is a smartphone operating system owned by Google. Many different handset developers (HTC, Samsung, etc.) use the Android OS on their devices.Example: "The Android operating system can be customized for each mobile device." Android is Google's mobile operating system (OS) that is used by several smartphones, such as the G1, Droid, and Nexus One. Android is open source, meaning it is not linked to a specific cell phone manufacturer or service provider. The Android OS also supports third-party applications, which can be downloaded from Android Market, Google's online software store.


Android Beam™ - A wireless technology you can use to share content with other compatible devices near you. Simply touch two devices together to share contacts, websites, apps, maps, video and more.


Android Market™- See Google Play™ Store.


AngularJS -  AngularJS (commonly referred to as "Angular" or "Angular.js") is an open-source web application framework mainly maintained by Google and by a community of individuals and corporations to address many of the challenges encountered in developing single-page applications. It aims to simplify both the development and the testing of such applications by providing a framework for client-side model–view–controller (MVC) and model–view–view-model (MVVM) architectures, along with components commonly used in rich Internet applications.


Anonymous FTP - A publicly available Internet file site. Users must sign on as anonymous and enter their email address to connect to an anonymous FTP site.


ANSI - Stands for "American National Standards Institute." ANSI's primary goal is to enhance the global competitiveness of U.S. businesses and to improve the American quality of life by promoting and facilitating voluntary consensus standards and conformity assessment systems. "Voluntary" standards are driven by marketplace needs rather than regulated by the government. "Conformity assessment systems" test the compliance of a product or service to a standard. ANSI does not itself develop standards or conduct tests, rather it facilitates this work by "accrediting" (i.e., recognizing) qualified groups with appropriate expertise. The Institute is the official U.S. representative to the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC). ANSI is a private, nonprofit membership organization with offices in Washington, DC and New York City.


Ant Farming - Ant farming refers to a flawed game design that focuses so much on the overall design of the game that the user’s playing experience suffers. Ant farming results in games that are beautiful to watch, with lush designs and interesting levels, but are not as fun to play.


Antivirus - Antivirus (also written "anti-virus" or simply "AV") is software designed to prevent, detect, and remove viruses from a computer. Once installed, most antivirus programs run in the background, scanning new files for viruses and performing regular system checks. You can also use an antivirusutility to scan individual files or folders directly. The software operates by checking files against a database of virus definitions, which contain signatures of known viruses. If a file contains a virus, the antivirus program will typically quarantine the file, making it inaccessible (and therefore removing the threat). It may also mark the file for deletion. Example: "You should run an antivirus program to make sure your computer isn't infected."


Anything But Microsoft (ABM) - Anything but Microsoft (ABM) refers to an attitude that reflects the general discontent with Microsoft's domination in certain markets. The anything butMicrosoftmind set has been encouraged by vendors that offer alternatives to popular Microsoft products. Microsoft has had many dominant products, including its server software, Windows operating software, Microsoft Office and Internet Explorer .Anything but Microsoft may also be referred to as anyone but Microsoft.


Apache Flex  - Apache Flex, formerly Adobe Flex, is a software development kit (SDK) for the development and deployment of cross-platform rich Internet applications based on the Adobe Flash platform. Initially developed by Macromedia and then acquired by Adobe Systems, Adobe donated Flex to the Apache Software Foundation in 2011 and it was promoted to a top-level project in December 2012.


Apache Kafka - Apache Kafka is an open-source publish-subscribe message system designed to provide quick, scalable and fault-tolerant handling of real-time data feeds. Unlike traditional enterprise messaging software, Kafka is able to handle all the data flowing through a company, and to do it in near real time.Kafka is written in Scala and was originally developed by LinkedIn. Since that time, a number of companies have used it to build real-time platforms.


Aperture - Aperture is the size of the opening within your lens that allows light onto the image sensor.Aperture is measured by f-number or f-stops.


API - Stands for "Application Program Interface," though it is sometimes referred to as an "Application Programming Interface." An API is a set of commands, functions, and protocols which programmers can use when building software for a specific operating system. The API allows programmers to use predefined functions to interact with the operating system, instead of writing them from scratch.


APP(Application) - Applications are software or programmes for mobile phones. Users can download apps on their smartphone (e.g. Angry Birds, Dictionary, Weather Forecast) and businesses can develop and publish apps to build a connection with the mobile audience. The different OS’s have different app stores where apps can be downloaded. 


App Economy - App economy refers to the range of economic activity surrounding mobile applications. Mobile apps created new fortunes for entrepreneurs and changed the way business is done. The app economy encompasses the sale of apps, ad revenue or public relations generated by free apps, and the hardware devices on which apps are designed to run. In 2007, virtually no mobile apps existed. As of 2011, more than 25 billion apps have been downloaded.


App Store℠ - An online software store offering apps that you can purchase and download to any device with an Apple® operating system, such as iPhone®.


App World™ - An online software store offering apps that you can purchase and download to any device with the BlackBerry® operating system. You can personalize your BlackBerry with games and apps for social networking, personal productivity and more.


Appcelerator Titanium - Appcelerator Titanium is an open-source framework that allows the creation of mobile apps on platforms including iOS, Android and Windows Phone from a single JavaScript codebase, developed by Appcelerator.


Apple - Apple is the company that makes Macintosh computers, such as the iMac, Mac mini, MacBook, MacBook Air, MacBook Pro, and Mac Pro. Apple also makes several personal electronic devices, including the iPod, iPhone, and iPad.


APPLE APP STORE - The place where iPhone, iPad and iPod Touch users can download apps, free and paid. It was the first of its kind to be launched with the second generation of the iPhone in 2008 as an extension to iTunes. It sparked an entirely new lucrative industry – the app industry.


Applet - This a Java program that can be embedded in a Web page. The difference between a standard Java application and a Java applet is that an applet can't access system resources on the local computer. System files and serial devices (modems, printers, scanners, etc.) cannot be called or used by the applet. This is for security reasons -- nobody wants their system wiped out by a malicious applet on some wacko's Web site. Applets have helped make the Web more dynamic and entertaining and have given a helpful boost to the Java programming language.


Application - An application, or application program, is a software program that runs on your computer. Web browsers, e-mail programs, word processors, games, and utilities are all applications. The word "application" is used because each program has a specific application for the user. For example, aword processor can help a student create a research paper, while a video game can prevent the student from getting the paper done.


Application Program Interface (API) – An application that interacts directly with one or more external servers. API is a protocol created to allow separate software solutions to communicate over a relatively simple interface. Developers will often use APIs to connect or integrate systems and services.



Application Provider - An organization that offers network based software solutions. It is the entity that provides the technology platform for common short code service applications.

Application Terminated -  A text or multimedia message received by a network based mobile application, typically sent by a handset.

Appluvr - A social recommendation app that lets you see what apps your Facebook® friends use and also provides personalized app recommendations based on what apps are installed on your device and your interests.

Approval - an acceptance of a payment. Usually in the form of an authorization code provided by the issuing bank. 

Artrage  - ArtRage is a powerful, intuitive painting package that makes it easy to produce natural looking artwork on your Computer, iPad and iPhone.

Apps (Android™) - Software that you can download to a mobile device for added functionality, such as games, email apps, bar code scanners and more. Some apps are already on your device, and more can be downloaded from Google Play™.

Apps (BlackBerry®) - Software that you can download to a mobile device for added functionality, such as games, email apps, bar code scanners and more. Some apps are already on your device, and more can be downloaded from BlackBerry World.

Apps (Windows® Phone) - Software that you can download to a mobile device for added functionality, such as games, email apps, bar code scanners and more. Some apps are already on your device, and more can be downloaded from the Windows® Phone Store.

Archie - Archie is a program used for finding files stored on FTP (File Transfer Protocol) servers. Archie is not used very much anymore because to use it effectively, you need to know the exact file name you're looking for. Most file searching is now done via the Web with a Web browser like Internet Explorer or Netscape.

<Area> - AREA tag defines a section of an image.

Arj files - A popular file compression/archival tool, available for UNIX/Linux, DOS/ Windows, and other operating systems. Files compressed in this manner typically have a .arj extension.

Archive Site - An archive site is a website that presents obsolete or dead webpages for a viewing audience. This is part of keeping alive the “retro tech” phenomenon, and maintaining old technology landmarks for posterity.

Area Code - A 3-digit number assigned to each telephone area in the US.

Area Code Split - When a region assigned to an area code is split into multiple area codes.

Arnold - Arnold is an unbiased, physically based, ray tracing 3D rendering application created by the company Solid Angle.[1] Notable films that have used Arnold include Monster House, Cloudy with a Chance of Meatballs, Alice in Wonderland, Thor, Captain America, X-Men: First Class, The Avengers, Red Tails, Underworld: Awakening, Space Pirate Captain Harlock, Elysium, Pacific Rim and Gravity.

ARP - Stands for "Address Resolution Protocol." ARP is a protocol used for mapping an IP address to a computer connected to a local network LAN. Since each computer has a unique physical address called a MAC address, the ARP converts the IP address to the MAC address. This ensures each computer has a unique network identification.

ARPANet (Advanced Research Projects Agency Network) - The precursor to the Internet. Developed in the late 60’s and early 70’s by the U.S. Department of Defense as an experiment in wide-area-networking to connect together computers that were each running different systems so that people at one location could use computing resources from another location.

ARPU (Average Revenue Per User) - The revenue generated by a single customer or unit, typically on a monthly basis. ARPU = total revenue / number of subscribers.

Array - An array is a data structure that contains a group of elements. Typically these elements are all of the same data type, such as an integer or string. Arrays are commonly used in computer programs to organize data so that a related set of values can be easily sorted or searched.

Artrage - ArtRage is a powerful, intuitive painting package that makes it easy to produce natural looking artwork on your Computer, iPad and iPhone.

ASCII (American Standard Code for Information Interchange) - This is the world-wide standard for the code numbers used by computers to represent all the upper and lower-case letters, numbers, punctuation, etc. There are 128 standard ASCII codes each of which can be represented by a 7 digit binary number: 0000000 through 1111111. The usual pronunciation is AS-KEY.

Ask Verizon - An automated virtual chat service, available 24/7 to answer questions about your Verizon Wireless service, plans, features and more. You can access Ask Verizon on various Support pages and the Contact Us page.

ASP - Just to confuse ordinary people like you and me, there are two equally important definitions of ASP. The term can refer to 1) an Active Server Page, or 2) an Application Service Provider.

Aspect Ratio - Aspect Ratio is the relationship between the width and the height of your video dimensions expressed as a ratio. The most common aspect ratios for video are 4:3, 16:9 and 1.85:1. Check out the diagram below for an approximation of those ratios.

Assignment - An assignment is a statement in computer programming that is used to set a value to a variable name. The operator used to do assignment is denoted with an equal sign (=). This operand works by assigning the value on the right-hand side of the operand to the operand on the left-hand side.It is possible for the same variable to hold different values at different instants of time.

Assisted GPS (Global Positioning System) - A location services setting that uses other data, like cellular towers and Wi-Fi signals, in addition to satellite GPS to more accurately determine your location. See also Standalone GPS.

Association - The process a client goes through to begin exchanging data with an Access Point. A client will listen for beacons from an AP for the SSID that it wants to use, and then will exchange hello packets with the AP with the strongest signal and/or supported data rates. Association can be open, or can require a pre-shared key. Once associated, the client may be required to successfully authenticate before the AP will pass data between the client and the rest of the network.

Astroturfing - Astroturfing is the practice of using deceptive communications to make a corporate or political message appear natural and organic, as if it comes from a very distributed group of individuals or naturally emerging social movements. This term is often used in politics, but also may be used in IT, as those who engage in astroturfing typically use specific types of digital media, like online review sites and social media platforms.

ATM (Asynchronous Transfer Mode) - A networking technology that transfers data in packets or cells of a fixed size. Extremely small cells can be processed through an ATM switch fast enough to maintain data transfer speeds of over 600 mbps. Not to be confused with the bank machine ATM.

Asyncronous - In general terms, asynchronous refers to objects and events that may be related but are not coordinated in time, meaning not occurring at predetermined intervals. Asynchronous events have no dependency on each other starting or completing before the other can start or complete.In computer science, asynchronous may refer to either:Asynchronous communication, wherein data is transmitted without relying on a clock signal, so data is sent intermittently. Asynchronous input/output (I/O) processing, which allows the CPU to continue processing with other data that is independent of the current I/O operation.

ATF - Above the fold.  ATF ads are visible on the screen without needing to scroll.  See screen location.

ATL - Above the line ads include any which focus on general media such as TV, cinema, radio, print and the Internet.

Attach - Adding a file, or attachment, to a message to send it to someone. Attachments can be added to email, texts and other types of messages. See also Attachment.

Attachment - A file that is included with an email message. Often, the file must be saved to the desktop before it can be opened. The recipient must have the appropriate application to use/view/listen to the contents of the file. You can attach any file, including word processing, spreadsheet, graphic, sound clip, or a complete application.

Attosecond (as) - An attosecond (as) is a unit of time that equals one quintillionth of a second, or 10 to the 18th power. To put the attosecond in the context of the speed of light, one attosecond allows light to travel the length of three hydrogen atoms. An electron transfers between two atoms in about320 attoseconds.

Auction Sniping - Auction sniping is a technique where a user in a timed online auction waits until the time limit is nearly expired before entering a bid. The other participants in the auction do not have enough time to enter a counterbid, allowing the sniper to win the auction. A sniper may enter the bids manually or use a software package to do so. Auction sniping may also be known as bid sniping.

Audience forecasting - Estimating the volume of impressions during a given time period that match a defined audience segment.

Audience segment - A group of users with similar traits or characteristics.


Audience segment beacon - A piece of code that you place into your ad space’s source code. It assigns a visitor to a corresponding audience segment, which helps with retargeting.


Audience syncing - The ability for a publisher or buyer to push audience segments created in their DMP or DSP to OpenX for the purpose of forecasting, targeting, packaging, and/or reporting.


Audience targeting - Targeting of specific audience segments, such as an age demographic.  Audience segments can be defined in OpenX or in an external data management platform (DMP).


Audiences-  In PPC, audiences are used to define the customers you target with your PPC ads. An audience can also refer to a group of users that have visited one or more pages of a website or completed a specific action. After this happens, they are included on lists that can be used to enhance your Display Network and Remarketing efforts. Advertisers can also create custom combinations, which can be a good way to target more specific audiences. Audiences used to define the customers you target with your PPC ads.


Audio Jack Card Reader - A mobile phone credit card reader when plugged in to your mobile phone’s audio jack lets you process credit and debit cards in real-time on your mobile device.


Audit trail - Logging of any changes to data (creation, modification, or deletion) to allow a system admin user to review all historical changes.


Authentication - A client may be required to authenticate to the wireless network before it can pass data between itself and other hosts. Authentication can be open, but can also require a certificate, username/password, or pre-shared key.


Authorization capture - a payment capture method that is used by merchants who ship orders on the same day that they receive orders. The payment is captured when the merchant authorizes the credit card used by the customer. 


Authorization - The act of insuring that the cardholder has adequate funds available against their line of credit. A positive authorization results in an authorization code being generated, and those funds being set aside. The cardholder's available credit limit is reduced by the authorized amount.


Authorization Code - a numerical or alphanumeric code sent by the card issuer verifying that the sale has been authorized. The authorization may be obtained by voice, software, or terminal transmission. The merchant should include the authorization number on the sales draft to facilitate the authorization process.


Authorization request - An electronic message sent from the merchant's business to the customers credit card issuing bank to request an authorization code for a sale transaction.


Authorization Response - An issuing bank's electronic message reply to an authorization request.


Authorized Distributor - A manufacturer-approved or -designated distributor able to sell products in quantity to commercial customers like Internet retailers.


Authorized Retailer - A non-Verizon Wireless store, including chain stores (e.g., Best Buy and Costco), where you can buy Verizon Wireless services and devices. Certain  actions can’t be completed at these stores, such as paying your bill or recycling a device. See also Premium Retailer and Verizon Wireless Store.


Auto Focus - A feature of a camera phone lens that enables it to automatically focus on a particular object, offering clearer, sharper pictures than fixed-focus camera phones.


Auto Pay - A service in My Verizon enabling you to set up automatic recurring monthly payments for your wireless bill.


Auto responder - program or script on a mail server that automatically replies to e-mails received for a certain account. It is normally used to inform a person that has sent a message to a specific address that the message has been received and will be duly processed.


Auto Tagging – A feature in AdWords that automatically appends a custom code to your destination URLs to help you track your ad performance using website tracking  programs like Google Analytics.


Autocad- AutoCAD is a commercial software application for 2D and 3D computer-aided design (CAD) and drafting — available since 1982 as a desktop application and since 2010 as a mobile, web- and cloud-based app marketed as AutoCAD 360.


Automated Rules – A feature that automatically adjusts your ad statuses, budgets, and bids, so you don’t have to spend so much time manually monitoring your campaigns. The cool part about  automated rules is that you can customize and fine-tune them to your individual account goals/KPIs.


Automated Voice System - A free, automated service you can access 24/7 by phone that provides basic account information and lets you perform common transactions, such as paying your bill. Also known as Interactive Voice Response (IVR).


Automatic Bidding – Automatic bidding allows you to put your bidding on autopilot with the goal of getting the most possible clicks within your budget. You can also set a CPC bid limit if you don’t want to exceed a particular price for each click.


Automatic Placements - Location or domains on the display network where your ads can show , which are automatically matched to your keywords and/or other targeting methods. 


Average Cost-Per-Click (Avg CPC) – The average amount that you’ve been charged for a click on your ad. Average cpc is calculated by dividing the total cost of your clicks by the total number of clicks.


Average Position  – A statistic that describes how your ad is typically positioned on search resultspages avity.


AWS (Advanced Wireless Services) - A wireless spectrum (1700/2100 MHz) we launched in 2013 that adds capacity to our existing 4G LTE service, resulting in faster peak speeds in cities coast to coast. To access the AWS spectrum, you need an XLTE-compatible device. See also XLTE.


Axure  - Axure RP Pro is a wireframing, rapid prototyping, documentation and specification software tool aimed at web and desktop applications. It offers drag and drop placement, resizing, and formatting of widgets. The software is commercially licensed in two versions: Axure RP Standard and Axure RP Pro.