BASE tag<Base> - BASE tag defines information regarding to the links on the page.
<Basefont> - BASEFONT tags defines changes of all text appearance on the web page.
<BDO> - BDO tag is specifying the direction of text display by overwriting the default value from Left to Right. <bdo dir="rtl">Right to Left</bdo>.
<Bgsound> - BGSOUND tag is defining a background sound for a webpage.
<Big> - BIG tag makes the <big>text larger</big> then the rest of the text.
<Blockquote> - BLOCKQUOTE tags<blockquote>separate a section</blockquote>of text from the surrounding text.
<Body> - <html>
Body tags identify the content of a web page.
<Br> - Line Break tag is specifying<br>a new line.
<BUTTON> - BUTTON tag is used to create a <button type="button">Push Button</button> Push Button
<bgsound src="JingleBells.wav" loop="3">
Back door - Remote administration programs that, once installed, allow other people to access and control your computer.
Back Orifice (BO) - Back Orifice (BO) is a remote administration system that allows a user to take full control of a computer remotely running the Microsoft Windows operating system (OS) across a TCP/IP connection, either through a simple console or graphical user interface (GUI).BO actually gives the remote machine more control over a local area network (LAN) or through the Internet, that it does with the person sitting in front of a computer. The program is quite controversial, as it was developed to demonstrate the lack of security in the Windows 98 OS and has all the potential capabilities needs by hackers, despite having a legitimate purpose, like remote administration .The name is a play on words of Microsoft’s BackOffice Server software.
Backbone - A high-speed line or series of connections that forms a major pathway within a network. The term is relative as a backbone in a small network will likely be much smaller than many non-backbone lines in a large network.
Backronym - The term “backronym” is a portmanteau of the words backward and acronym. Bacronyms happen when people ascribe individual word structures to an acronym, rather than the other way around. For this reason, the backronym is often called a “reverse acronym.”
Backslash - A backslash (\) is a symbol or typographical mark used in computer and computing applications to perform specific operations and tasks. It is part of the ASCII characters set and is mainly used in computer programming and operating system commands. Backslash is also known as reverse slash, slosh, backslant, backslat, backwhack, bash, escape, hack, reverse slant, reversed virgule and reverse solidus.
Backup Assistant℠ Plus - A cloud storage app that backs up your contacts, pictures, videos, and music so you can access them from a computer or device with a data connection. This service was replaced by Verizon Cloud in April 2013 and offers more features than Backup Assistant Plus.
Bacn - Bacn refers to any email that is not spam or unsolicited but that the recipient/reader doesn’t have time or is currently unavailable to read. Bacn is often subscribed/opt-in email that interests the user but remains unread in the inbox for an undefined period time.Bacn is pronounced as "bacon" and is sometimes also spelled that way.
Bag On The Side - “bag on the side” is a term for extensions or expansions to a project that add functionality. Putting a bag on the side, or hanging a bag on the side, means that someone is taking an existing application or product, and tacking on some sort of feature to broaden or enhance its use.
Bagbiter - Bagbiter is a slang term used to denigrate a piece of code, program or the programmer behind it. Definitions of this term often involve lack of function, but other types of meanings apply.
Baklava Code - Baklava code is an IT term for code that is too complex, specifically, a code base that has too many layers of abstraction or architectural layers. Programmers talk about this and other problems with code in evaluating how best to develop software products, and what pitfalls to stay away from when writing code.
BANDWIDTH - Bandwidth refers to data-rate or data transfer speed – how fast download a network allows. It is commonly measured in bits per second (bps). Kbps = 1000 bits, Mbps = 1 million bits, Gbps = 1 billion bits. See 1G, 2G, 3G and 4G for the development of wireless data transfer speeds.
BLACKBERRY - Blackberry is a mobile brand developed by RIM (Research-in-Motion). Their phones are typically recognized by their QWERTY keyboard and are renowned for their emphasis on security and business solutions.
Bandwidth Hog - Bandwidth hog is a slang term for Internet users who use substantially more bandwidth than other users on the same network. Simply put, bandwidth hogs generally download more content than other users. Bandwidth hogs are also known as heavy Internet users.
Bandwidth Hugger - A bandwidth hugger is someone who fights spam as it is applied to specific email or Internet venues. This term implies that a bandwidth hugger protects bandwidth from encroaching spam, much like a tree hugger might protect a tree from loggers by standing in front of it. A bandwidth hugger, on the other hand, will protect bandwidth by working closely with an ISP’s email service or some other system to protect it from spam.
Bank - An institution that handles savings and checking accounts, issues loans and credit, and deals in government and corporate issued securities.
Bank Account - An account that holds funds within a bank and is subject to additional deposits and withdrawals.
Bar Code - An optical machine-readable representation of data relating to the object to which it is attached.
Bar Code Rape - Bar code rape is a slang term for a practice in which trade show exhibitors scan an attendee’s nametag bar code before telling them anything about the product or service being promoted. The correct procedure is for the exhibitor to explain the product or service and then only scan the attendee’s bar code if he or she wants more information. Exhibitors who commit bar code rape are often hired representatives who are paid a commission for every bar code they collect.
Basic Phone - A phone that offers basic standard wireless services, such as calling, messaging and a limited Internet browsing experience. Basic phones use BREW as an OS (operating system). See also BREW.
Bastard Operator From Hell (BOFH) - The phrase “bastard operator from hell” (BOFH) is a fictional character in IT literature who is rude. BOFH-themed stories illustrate certain thorny relationships between end users and network operators. The BOFH administers a corporate system and expresses himself/herself rudely toward other users in the company who make system requests.
Batch Settlement - Each time an order is placed, it is approved and added to a "batch". But the funds have not actually been charged against the credit cards nor transferred to the merchant's bank account. That happens when the business manager accesses the Back office Order interface to first "capture" the funds for orders in a batch and then to "settle" the batch. Capturing the funds causes the credit cards to get charged and the funds to be transferred to the merchant bank account.
Battery - The power source for an electrical device.
Baud - In common usage the baud rate of a modem is how many bits it can send or receive per second. Technically, baud is the number of times per second that the carrier signal shifts value – for example a 1200 bit-per-second modem actually runs at 300 baud, but it moves 4 bits per baud (4 x 300= 1200 bits per second).
Beacon - A beacon is transmitted by an AP ten times per second, and advertises the existence of the AP on a particular channel or channels. It includes information needed by clients to associate and may include the ESSID, the supported channels and data rates, and whether it is open or requires authentication.or "An element on a publisher’s website that is invisible to users while it gathers information. AKA tracking pixels.”
Beggarware- Beggarware is a slang term for free software that depends on donations to fund further development. The creator or creators of beggarware release a free and functional version, and then wait for voluntary donations to justify the effort needed to improve it. Beggarware is often used as a derogatory term to refer to freeware.
Benchmarking - The Google Analytics service gives users a view into how their Website is performing in comparison to other Websites of similar size. Benchmarking allows you to compare your site's Analytics data, including visits, page views, bounce rate, average time on site and other metrics against data from other participating Websites.
Best Face - A camera feature that takes five pictures consecutively, so you can get the best shot of everyone in your group photos. From your five photos, choose a face in each one to create one merged group picture.
Best Shot - A feature on select Samsung devices that’s perfect for capturing fast action events (e.g., sports, kids playing, etc.). Instead of taking a single picture, your camera will take eight pictures, one after another. Then you can save your favorites and discard the rest.
Better Business Bureau - A non-profit organization in Canada and the United States that is focused on trust in advertising. The organization responds to consumer inquiries about business reliability, and accredits businesses. Accredited online merchants may display a Better Business Bureau badge.
Bezel Slide - A menu on select Samsung devices that can be accessed by swiping near the edge of your screen, letting you open your favorite apps quickly. Apps opened from the Bezel Slide menu launch as a window, so you can use more than one app at the same time and resize the windows as needed. Put two apps side-by-side or overlay one app on another.
Bid – The maximum amount you are willing to pay for a search keyword click.
Bid request - When OpenX Ad Exchange receives an ad request, its communication to selected real-time bidders, which contains details details about the impression and solicits bids for it.
Bid response - After evaluating a bid request, a real-time bidder’s communication to OpenX Ad Exchange, indicating if they’re interested in the impression, and if so, how much they’re willing to pay for it.
Bidder - OpenX’s header bidding solution. Bidder enables publishers to realize the true value of their direct and indirect inventory in real time. “Bidder” can also mean a program designed to bid in real time on inventory in the OpenX Ad Exchange.
Bidding Software – As the title indicates, this type of software is primarily used for the automatic controlling of bids. However, bidding software is also helpful for consolidating multiple advertising channels in one place, as well as providing the ability create high-level rules and algorithms to help optimize large PPC accounts.
Bidding Types – There are several ways to bid on your keywords, depending on what matters most to you and your business. There are three main bidding types available: focus on clicks (CPC), impressions (CPM), or conversions (CPA).
Bill - A monthly statement that lists the charges incurred on your account.
Bill Cycle - The monthly start and end dates that determine which charges will appear on your current bill and which charges will appear on the following bill. It primarily refers to the day of the month that your billing period ends.
Bill My Phone - A service that allows you to shop online for digital goods like games, apps and wallpapers, and enter your mobile number to pay. The charge will be applied to your wireless bill for that month.
Bill Summary - A summary of all the charges incurred during your bill cycle.
Billable impression - An ad impression for which a publisher or ad network charges the advertiser who owns the ad.
Billing Address - The mailing address where you’d like your bill sent. This is also the address that will be used to mail important information about your account.
Billing Password - A password that replaces the last four digits of the Account Owner's Social Security Number as the primary means of authentication on your account. Also called Billing System Password.
Billing System Password - See Billing Password
Binary - Information consisting entirely of ones and zeros. Also, commonly used to refer to files that are not simply text files, e.g. images.
Binary Runtime Environment for Wireless - A closed-source application development platform for wireless devices , originally designed for CDMA technology. However, BREW is air-interface independent and can also support GSM/GPRS and UMTS technology. It allows users to download applications such as text chat, enhanced e-mail, location positioning, games, etc. Native BREW applications are written in C or C++, but the platform is designed to allow developers to write in whatever language they choose, including Java and XML. Developers are also provided with BREW Software Development Kit (SDK), which includes the full BREW applications platform, plus a variety of tools for writing BREW applications.
Bing - Microsoft’s search engine, Bing, displays results in response to a user’s search query. The site uses a complex and secret algorithm to select which sites to display in response to a particular search. Bing also offers a pay-per-click advertising platform, and allows merchants to offer a discount to shoppers.
Bing Ads – Formerly known as adCenter, Bing Ads is a service that provides pay-per-click advertising on Bing and Yahoo! search properties.
Bing Ads Editor – A free desktop tool designed to help you manage your account offline and easily make changes in bulk. As it stands currently, this is only available for Windows OS applications.
Bing Campaign Analytics – The Campaign Analytics tool helps you track whether or not your ads are achieving your desired goals. You might also think of this as Bing’s version of Google Analytics.
Bing® Maps - A mapping app, powered by Bing, for Windows mobile devices. It includes walking and driving directions, turn-by-turn navigation, voice search and Scout. With Scout, you can find places to go and things to do near you by category.
Binhex (Binary Hexadecimal) - A method for converting non-text files (non-ASCII) into ASCII. This is needed because Internet e-mail can only handle ASCII.
BIOS (Basic Input / Output System) - The BIOS contains the code which results in the loading (booting) of a computer’s operating system e.g. Microsoft Windows. The BIOS also controls the flow of data to/from the operating system and peripheral devices, such as printer, hard disk, keyboard and mouse.
Bit (Binary digit) - A single digit number in base-2, in other words, either a 1 or a zero. The smallest unit of computerized data. Bandwidth is usually measured in bits-per-second.
Bit rate - Bit rate (also known as data rate) is the amount of data used for each second of video. In the world of video, this is generally measured in kilobits per second (kbps), and can be constant and variable.
Bit - The smallest unit for measuring data.
Bitmap - A bitmap is a map of dots, or bits (hence the name), that looks like a picture at a reasonable distance away from the screen. Common bitmap file types include BMP (the raw bitmap format), JPEG, GIF, PICT, PCX, and TIFF. Because bitmap images are made up of a bunch of dots, if you zoom in on a bitmap, it appears to be very block.
BLACKBERRY APP WORLD - Blackberry App World is Blackberry’s app store, where applications for Blackberry devices can be downloaded. It was launched in April 2008 and of the three major app providers (Apple and Android) it has the largest revenue per app.
BlackBerry Enterprise Server - A mobile device management solution that connects BlackBerry®, Android™ and iOS smartphones to email servers and apps through a secure network.
BlackBerry® - A mobile operating system originally created by Research In Motion (RIM). RIM now goes by the name BlackBerry. The BlackBerry name refers to the unique physical keyboard design on early devices that resembled the fruit of the same name. Widely popular in the business world, BlackBerry is best known for its email features and BlackBerry Messenger (BBM™).
BlackBerry® Desktop Software - Software for your computer that syncs the organizer, music and media files on your Mac® or PC with your BlackBerry® device. BlackBerry Desktop Software coordinates your contacts, calendars and more.
BlackBerry® Hub - A BlackBerry app that lets you access your email, text messages and social networking accounts all in one place. While in any app, you can instantly check your messages in BlackBerry Hub with just a swipe. Choose to respond, or let the screen snap back to continue what you were doing. Write an email, reply to a text message or post to your favorite social networking account all from a single screen.
BlackBerry® Messenger (BBM™) - An instant messaging service for BlackBerry devices. Its features are built right into many apps, so you can share or chat with other BlackBerry users without leaving the app.
BlackBerry® Tag - A wireless feature that uses Near Field Communication (NFC) to let you share contacts, documents, URLs, photos and videos by tapping two NFC-capable BlackBerry Smartphones together.
Blacklists - Lists of domains and IP addresses that have been reported or accused of sending spam.
Bleeding edge - the very newest of the new tools: things that no one’s quite sure are going to make it to mainstream. A play on the term “leading edge”.
Blender - Blender is a professional free and open-source 3D computer graphics software product used for creating animated films, visual effects, art, 3D printed models, interactive 3D applications and video games. Blender's features include 3D modeling, UV unwrapping, texturing, raster graphics editing, rigging and skinning, fluid and smoke simulation, particle simulation, soft body simulation, sculpting, animating, match moving, camera tracking, rendering, video editing and compositing.
Blind traffic - Traffic generated by blind links or exit consoles.
Block Numbers- A feature of Usage Controls, these are phone numbers that are restricted from calling or messaging a line subject to Usage Controls at any time. The subject line will also not be able to call or message those numbers at any time.
Blockbuster® - Purchase, rent, download and view videos on your mobile device. After purchase or rental, you can play the content on your phone, tablet, computer or other supported devices (e.g., TiVo® DVR, Blu-ray™ player, 2Wire™ media platform, etc.).
Blocked Contacts - A feature of Usage Controls, these are phone numbers, email addresses, international numbers, and instant messaging screennames that are restricted from calling or messaging a line subscribed with Usage Controls. The subscribed line will also not be able to call or message those contacts at any time.
Blog - A blog is an online journal or publication that includes relatively short, discrete articles, called posts, that are typically organized by date with the most recent posts first. Frequently, blogs allow readers to add comments to posts. The term blog is a combination of “web” and “log.” At first, blogs tended to be personal journals or opinion sites, but the term has come to include an array of different types of publications. In the ecommerce context, blogs are frequently used as a marketing tool, and may be included in a merchant's social media or content marketing campaigns.
Bluetooth - This is a technology that enables wireless communication between Bluetooth-compatible devices. It is used for short-range connections between desktop and laptop computers, PDAs (like the Palm Pilot or Handspring Visor), digital cameras, scanners, cellular phones, and printers.
Bluetooth Card Reader - Lightweight reader that enables controlled access to mobile devices using Bluetooth technology.
Bluetooth File Transfer - A feature or app that allows you to connect devices wirelessly with Bluetooth in order to share or view data.
Bluetooth® Pairing - The communication that connects two Bluetooth-enabled devices as a trusted pair. After one device recognizes another device in an established pair, each device automatically accepts communication from each other going forward.
Bodypaint 3d - Its award-winning Cinema 4D and BodyPaint 3D software products have been used to create visual effects for feature films, TV shows and commercials, game cinematics, and architectural, medical and design visualizations.
Boilerplate - A boilerplate is any form of writing that can be or is reused multiple times with minimal changes to the original content. This term is currently used in many fields, often to refer to standard written media such as warnings, product manuals, disclaimers, copyright statements and even end-user license agreements. In IT, this term refers to boilerplate code, which is code that has proved to efficient and can be extended to many applications. Code to produce standard mathematical operations, template programs, and most notably, open-source codes may all be considered boilerplate code.
Bokeh - Bokeh describes the character of the blur in an image, often used to specifically refer to points of light rendered as fuzzy circles.
BOLD tag<b> - BOLD tag is specifying <b>bold section</b> within the text document.
Bookmark - is adding a website’s address (URL) to the personal index or favourites list of your web browser. Rather than having to search for the website’s address at a later date, you simply select the web address from your bookmarks.
Boom microphones- Boom microphones are long, highly directional microphones. They are normally attached to boom poles to capture dialogue in a scene. They also can be mounted directly on cameras to capture long distance sound.
Bootstrapping - In business, bootstrapping is the concept of self-funding a new company, meaning that a business pays its operating expenses either with profits or from its founder's own investments, rather than accepting external capital.
Bot - Derived from the word “robot,” a bot is a software program that performs repetitive functions, such as indexing information on the Internet.
Bounce - A bounced email is an email returned back to the server that sent it out. A bounced email is classified as either a “hard bounce” or a “soft bounce.” A hard bounce is the failed delivery of an email due to a permanent reason like a non-existent address. A soft bounce is the failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server.
Bounce Rate - The percentage of visits in which the visitor only views one page of your Website before leaving is known as the Bounce Rate. With Bounce Rate information, you can analyze the quality of user visits. A high Bounce Rate often indicates that your pages are not relevant to what your visitors are looking for. You can lower your bounce rate by generating better targeted ads and Landing Pages, as well as creating quality content that will engage visitors and draw them into your Website.
Bounding box - A rectangular area defined by latitude and longitude lines, which is used in geographic targeting.
Bps (Bits-Per-Second) - A measurement of how fast data is moved from one place to another. A 56K modem can move about 57,000 bits per second.
Bradying - Bradying is a viral Internet meme in which photographic subjects imitate the dejected pose of Tom Brady, NFL quarterback for the New England Patriots, after he failed to deliver a winning touchdown in the last minute of Super Bowl XLVI. In Bradying, the subject sits slumped forward on the ground, hands clasped between the legs, in a pose that belies Brady's sullen and dejected stance on the field when the Patriots lost the game to the New York Giants. The photos are shared over the Internet and via social media.
Branding Banner size - The width and length dimensions (typically presented in pixels) of a banner/ image advertisement placed on the mobile web. The process by which brand identity is developed; a marketing strategy and/or campaign objective.
BREW (Binary Runtime Environment for Wireless) - The OS (operating system) used by basic phones. See also Basic Phone.
Brick & Click Store - A retail outlet or business with at least one physical location and at least one ecommerce enabled website.
Brick & Mortar Store - A retail outlet or business with at least one physical location.
Bridge - A network device that interconnects two dissimilar network types. An AP can act as a bridge between the wired and wireless networks, but can also serve as a wireless connection between two wired segments. See Workgroup Bridge.
BRIDGE DATA - An additional data allowance that you can purchase for your prepaid ALLSET PLAN at any time. If you reach your data allowance limit or want to add more, BRIDGE DATA is available for purchase at any time during the month.
Broad Match – The default matching option, broad match means that your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms. Your ads can also show for singular or plural forms, synonyms, related searches, and other relevant variations. Sticking with the broad match default is a great choice if you don’t want to spend a lot of time building your keyword lists and want to capture the highest possible volume of ad traffic.
Broad Match Modifier (BMM) – You can add a modifier, a plus sign (+), to your broad match keywords if you’d like your ads to show when someone searches for close variants of your keywords in any order. Close variants include misspellings, singular/plural forms, abbreviations and acronyms. Unlike broad match, using a modifier excludes synonyms or related searches. For this reason, it adds an additional level of control. Using broad match modifier is a good choice if you want to increase relevancy even if it means you might get less ad traffic than broad match.
Brogramming - Brogramming is an Internet slang term used to refer to computer code produced by “bros” - slang for male friends, particularly fraternity brothers - who are programmers. Apparently, this Internet meme kicked off in summer 2011 with some threads on Quora.com, a question-and-answer website. Brogramming is also linked to Facebook, where the developers are said to have developed a brogramming culture.
B-roll – B-roll is supplemental footage that provides supporting details and greater flexibility when editing video. Common examples include the footage used to cut away from an interview or news report to help tell the story.
Browser - A client to a web server that allows the user to read hypertext documents on the World Wide Web. Netscape Navigator and Microsoft Internet Explorer are examples of popular web browsers.
Browser Hijacker - this term covers a range of malicious software. The most generally accepted description for browser hijacking software is external code that changes your Internet Explorer settings. Generally your home page will be changed and new favourites will be added that point to sites of dubious content. In most cases, the hijacker will have made registry changes to your system, causing the home page to revert back to the unwanted destination even if you change it manually.
BSSID - BSSID stands for Basic Service Set Identifier and is the MAC address of the AP. Baby Boomer Compatibility - Baby boomer compatibility is a slang term for the pressure placed on technology companies to produce usable and understandable devices targeted to the baby boomer generation. In the U.S., baby boomers are the largest and most easily identified demographic, and more importantly, currently hold a large amount of wealth. Thus, tech firms are driven to market and sell to such a large market. However, baby boomer compatibility is a common issue, as this particular generation is less technologically literate than its successors.
BTF - Below the fold. Below the fold ads are not visible until the user scrolls down to them. See screen location.
Buddy Photo Share - A feature that automatically tags your friends each time you take a picture of them for easy sharing.
Buffer - a small amount of data that is stored for a short amount of time, typically in the computer’s memory (RAM). The purpose of a buffer is to hold data right before it is used. When you download an audio or video file from the Internet, it may load the first 20% of it into a buffer and then begin to play. While the clip plays back, the computer continually downloads the rest of the clip and stores it in the buffer. Because the clip is being played from the buffer, not directly from the Internet, there is less of a chance that the audio or video will stall or skip when there is network congestion.
Bug Bounty - A bug bounty is IT jargon for a reward given for finding and reporting a bug in a particular software product. Many IT companies offer these types of incentives to drive product improvement and get more interaction from end users or clients.
Bulletproof - In IT, algorithms or other tech products may be referred to as “bulletproof,” meaning that they are resistant to failure and/or adequately protected from threats. A bulletproof algorithm or piece of technology has been designed well, to withstand challenges and operate in a wide spectrum of scenarios.
Bundled Services - Multiple services offered together in one package, often at a discounted rate.
Burn-in - To test a new electronic device by letting it run for a while. Most electronics are tested in this way by their manufacturers or dealers, but you can do it yourself as well. For instance, you should leave a new computer on for 48 hours when you first get it to make sure nothing goes wrong.
Burst Shot - A feature on select smartphones that’s perfect for capturing fast action events (e.g., sports, kids playing, etc.). Instead of taking a single picture, your camera will take several pictures, one after another.
BusinessCommunity - a central point where buyers and sellers can engage in electronic commerce, or build and manage an online business. http://www.ecplace.com is a free Business Community index that Multiactive Software provides free of charge to all rebuilder merchants.
Business and Marketing Reports - Reports that contain business statistics about groups or categories of our customers. See our FAQs and Privacy Settings pages for more information about these reports and your privacy options.
Business Plan - A plan designed to meet the needs of business owners and their employees. Requires a minimum of five business lines to be eligible.
Business Structure - A company's legal status or organization. Often refers to incorporation.
Business to Anyone (B2A) - Business to anyone (B2A) is a sarcastic take on the conventional “business-to” classification system, which includes business to business and business to consumer. A business-to-anyone company tends to be one that's in dire straits and is therefore willing to work with anyone. B2A is likely too broad as a business strategy. B2A is also called business to everybody (B2E).
Buyer - A company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange.
Buying model - The terms under which a specific inventory purchase is made, as well as the priority order in which OpenX considers a line item for selection, including : -
1. Guaranteed – exclusive
2. Guaranteed – share of voice
3. Guaranteed – volume goal
4. Non-guaranteed – preferred access
Buzzword Quotient (BWQ) - Buzzword quotient (BWQ) is a slang term that refers to a speech, product description, marketing release or other type of promotional content that is overloaded with current tech jargon. It is a disparaging reference to a marketing department's tendency to fit as many buzzwords into a sentence as possible. Often, the definition of these words and their relationship with the product is vague or meaningless.
Byte - A sequence of adjacent bits (usually eight) considered as a unit. A bit is a binary unit - a "1" or a "0." In a simple file format, such as plain text, one byte traditionally represents a single character, such as a letter or number.