G

Gaff tape - Gaff tape (or gaffers tape) is a type of non-damaging, super durable tape used on film sets, most often by the gaffer and grip department.


Gateway - A device that allows for the translation and management of communication between networks that use different protocols or designs.


Gateway / Payment Gateway - A payment gateway is a combination of hardware and software that provides merchants with the ability to perform authorizations from a website over the Internet. It’s the link between a merchant website and the processor.


GB (Gigabyte) - A unit of measure for data that equals 1,024 megabytes.


Gbps - Giga-bits per second


 Gels - Gels are pieces of colored plastic used on lights. Gels allow light to pass through while changing the color tone of the light itself.


Geo Fence - A virtual perimeter for a real-world geographic area.


Geo Location - The identification of the real-world geographic location of an object, such as a radar, mobile phone or an Internet-connected computer terminal.


 Geographic targeting - A targeting dimension that describes a viewer’s physical location, such as their city or state.


Geotagging - A feature that lets you add location information to images you take on your device.


GHz (Gigahertz) - A unit of frequency equal to one billion cycles per second (hertz).


GIF (Graphic Interchange Format) - A common format for image files, especially suitable for images containing large areas of the same color. GIF format files of simple images are often smaller than the same file would be if stored in JPEG format, but GIF format does not store photographic images as well as JPEG.” a standard web graphic format which uses compression to store and display images. Gigabyte - one gigabyte equals 1000 megabytes.”


Gigabyte - 1000 or 1024 Megabytes, depending on who is measuring.


Gingerbread - The 2.3 version of the Android™ operating system.


Gmail App - An app that connects with your online Gmail account. You can use it to read your email on your mobile device, and you can also set it to notify you anytime a new email arrives.


Goal - A measure of something you want to track in Google Analytics that you define as a success. Goals must relate to a quantifiable action that your Website's visitors take, such as product purchases, newsletter sign ups, or downloads. Goals are set up in Google Analytics to track conversions.


Goal Conversion Rate - The percentage of visits on a site where the visitor completes a goal or completes a conversion.


Google - The leading search engine provider, Google displays search results using a complex and secret algorithm that considers many factors. The company seeks to show its users the best possible results. Google also provides other services, including a pay-per-click advertising network, payment processing solutions, product discovery tools, and an excellent analytics platform. 


Google AdWords – Online advertising platform that offers pay-per-click advertising and site-targeted advertising for text, banner, and rich-media ads and more.


Google Analytics – Free website optimization service and interface that provides detailed statistics regarding visits to your site and behavioral analysis.


Google Analytics Alert - A Google Analytics Alert is a notification of a change in your data. Alerts are beneficial because they draw your attention to program abnormalities you otherwise may have overlooked.


Google Calendar - An app designed to keep track of life's important events in one place. It offers two-way synchronizing to your mobile device's built-in calendar. Plus, you can connect to a mobile version of the web app that's made for the small screen.


Google Checkout – Google Checkout is a service that makes buying and selling across the web fast, convenient, and secure. When you utilize Google Checkout an icon will be displayed within your pay-per-click ad and this can build trust with users and increase your click-through rate.


Google Forwarding Number – A unique phone number generated through Google that advertisers can use in their ads to help track business calls and performance.


Google Hangouts™ App - An app that lets you access your Google Hangouts contacts from your mobile device, send email using Gmail™, and chat with built-in audio conferencing.


Google Keyword Tool - A free keyword suggestion tool included in the Google Ad-Words Platform. The tool uses data from the many searches conducted on the Google search engine to suggest keywords for a given URL and category.


Google Maps - A web-based mapping service, featuring 3D maps, walking and biking directions, turn-by-turn navigation, local search and voice search. This service is available as a mobile app for Android™ devices. You can also use it to view current traffic, transit lines, bicycling paths and a satellite map.


Google Merchant Center – A tool that helps advertisers upload product listings and feeds to be used for Google Shopping, Google Product Ads, and Google Commerce Search.


Google Now - A feature on a mobile device that provides the information you need right when you want it. Set it up to automatically give you local weather in the morning, traffic information before you leave home, calendar appointments that are coming up and more.


GOOGLE PLAY - Google Play (formerly Android Market) is Google’s app store for Android mobile devices (smartphones and tablets).


Google Play Carrier Billing (formerly Google Carrier Billing) - A service that lets you purchase up to $50 in digital goods (e.g., virtual online gaming, music, e-books, etc.) from select merchant sussing your Android device. Those purchases are applied to your next Verizon Wireless bill.


Google Talk - An app that lets you access and message your Google Talk contacts from your mobile device. It also offers full Gmail™ integration, with built-in audio conferencing.


Google Trends - A search engine tool that shows how often a particular term or keyword is searched for on Google. Results are shown in a relative scale, making the tool well suited for comparing keywords or phrases. Trends will also show where searches came from and how search volume for a particular keyword has changed over time.


Google Web Toolkit (GWT ) - GWT Web Toolkit, is an open source set of tools that allows web developers to create and maintain complex JavaScript front-end applications in Java. Other than a few native libraries, everything is Java source that can be built on any supported platform with the included GWT Ant build files. It is licensed under the Apache License version 2.0.


Google+ (Google Plus) - A social media site created by Google™ Inc. that lets you connect your thoughts, links and photos with others.


GoPayment - A service provided by Intuit® that allows you to accept credit card payments on compatible mobile devices.


Gopher - Invented at the University of Minnesota in 1993 just before the Web, gopher was a widely successful method of making menus of material available over the Internet. Gopher was designed to be much easier to use than FTP, while still using a text-only interface.Gopher is a Client and Server style program, which requires that the user have a Gopher Client program. Although Gopher spread rapidly across the globe in only a couple of years, it has been largely supplanted by Hypertext, also known as WWW (World Wide Web). There are still thousands of Gopher Servers on the Internet and we can expect they will remain for a while.


Gorilla Glass - A thin, light and damage-resistant cover glass manufactured by Corning®. Its primary application is as a cover glass for the exterior of portable electronic devices with screens.


GPRS - GPRS (General Packet Radio Service) is a packet-switching technology that enables high-speed data transmission of up to 115 KB/s. It is an enhancement for GSM, often described as 2.5G.


GPS (Global Positioning System) - A global satellite-based system for determining precise locations on Earth. Turning on GPS lets you use location-based apps, such as Google Maps™ and VZ Navigator®, to reference maps, get directions, hear turn-by-turn navigation and more.


GPU (Graphics Processing Unit) - A specialized microprocessor that provides enhanced graphics at a faster rate.


Greeting Name - A nickname you can choose to be greeted with by My Verizon when signed in.


Group Of Pictures (GOP) - Group of Pictures (GOP) is a type of terminology related to MPEG video encoding. Groups of pictures are grouped together in ways that enhance the visual result of a video sequence.


Group Play - Several people can simultaneously view and interact with content such as documents, photos and music using Group Play.


GSM - GSM (Global Systems for Mobile Communications) or (Global System for Mobile)  is a digital mobile cellular standard developed and widely used in Europe. It is one of the main 2G digital wireless standards.


Guaranteed line item - A purchase that reserves inventory.


Guerilla  Marketing  - campaign tactic involving the placement of often humorous brand-related messages in unexpected places either online or in the real world; intended to provoke word of     mouth and build buzz.


GUI (Graphical User interface) - In computer science, a graphical user interface or GUI, pronounced /ˈɡuːi/ ("gooey") is a type of interface that allows users to interact with electronic devices through graphical icons and visual indicators such as secondary notation, as opposed to text-based interfaces, typed command labels or text navigation.


G'zGear - An outdoor tool for mobile devices. G'zGear operates in eight modes to enhance an active, adventure-driven lifestyle. It includes eight essential apps, such as a compass, adventure training, a pedometer and thermometer.