<Lable> - LABEL tag defines a label to a form control.
<p>Where do you live?</p>
<input type="radio" name="country" id="us" />
<label for="usa">USA</label><br />
<input type="radio" name="country" id="uk" />
<Legend> - LEGEND tag assigns a caption in a fieldset element.
<p>Where do you live?</p>
<input type="radio" name="country" id="usa" />
<label for="usa">USA</label><br />
<input type="radio" name="country" id="canada" />
<Li> - LI tag defines a list of ordered and unordered items.for example:-
<Link> - LINK tag defines a link to an external document, such as External Style Sheets.
<link rel="stylesheet" type="text/css" href="style.css" />
Lag - the delay between making an online request or command and receiving a response. See latency.
LAN (Local Area Network) - A computer network that spans a relatively small area. Most LANs are confined to a single building or group of buildings. However, one LAN can be connected to other LANs over any distance via telephone lines and radio waves. A system of LANs connected in this way is called a wide area network (WAN).
Landing Pages - In the online marketing context, a landing page is a single web page that is displayed in response to a particular call to action. Landing pages are often shown in response to a link in a pay-per-click ad, a link in an email, or a specific URL shown in offline advertising. Landing pages include content meant to meet the expectation set with the link a visitor clicked.
Landline - A phone system serviced by the local telephone company, such as a home or office phone. A fixed connection that uses wires, not radio transmission.
Landscape mode - The horizontal view or orientation on devices whose screens can be viewed both vertically and horizontally.
Large rectangle - an IMU size. The IAB‘s voluntary guidelines include seven Interactive Marketing Unit (IMU) ad formats; two vertical units and five large rectangular units. See iab.net for more information
Latency - 1) time it takes for a data packet to move across a network connection; 2) visible delay between request and display of content and ad. Latency sometimes leads to the user leaving the site prior to the opportunity to see. In streaming media, latency can create stream degradation if it causes the packets, which must be received and played in order, to arrive out of order.
Latitude - Latitude is the exposure flexibility of your captured image (how much you can alter it in post to attain the correct exposure). Latitude is dependent upon dynamic range. While dynamic range refers to a camera, latitude refers to the image it captures.
Lavalier microphone - Lavalier microphone is a small clip-on microphone that attaches to the subjects clothing. Normally used on TV newscasts or sitcoms that require sound to be captured from the subject without it being obvious that there is a microphone attached.
LBS (Location Based Service) - Mobile data service related to an end user‘s immediate location. Examples include store or service locators and friend finders
LCD (Liquid Crystal Display) - LCD (Liquid Crystal Display) screens are similar to Plasma screens, and comprised of a thin layer of special liquid crystals sandwiched between sheets of polarized glass or plastic. Unlike a Plasma screen however, the liquid crystals don't emit light. A backlight lies behind the liquid crystal sandwich to illuminate the image.
L-cut - An L-cut is a type of cut in which the picture changes but the audio continues. The name comes from the shape these clips make in the timeline of an editing program.
Lead Generation- fees advertisers pay to Internet advertising companies that refer qualified purchase inquiries (e.g., auto dealers which pay a fee in exchange for receiving a qualified purchase inquiry online) or provide consumer information (demographic, contact, and behavioral) where the consumer opts into being contacted by a marketer (email, postal, telephone, fax). These processes are priced on a performance basis (e.g., cost-per-action, -lead or -inquiry), and can include user applications (e.g., for a credit card), surveys, contests (e.g., sweepstakes) or registrations.
Lead – Desired action taken by customers, such as filling out a form, submitting an email or downloading a whitepaper, etc. that allows marketers to capture a user’s information for later use.
Leased Line - Refers to line such as a telephone line or fiber-optic cable that is rented for exclusive 24-hour, 7-days-a-week use from your location to another location. The highest speed data connections require a leased line.
LED (Light Emitting Diode) - A small light found on many camera phones and used to illuminate objects in dim lighting for a better-captured image. LED light isn’t as intense as Xenon flash, but it consumes less power.
Lenna - Lenna is IT shorthand for a picture of model Lena Soderberg that has often been used to test image processing systems. The use of this image has endured in image processing experiments, despite some controversy over its use.
Lenses (for Nokia) - Select from a variety of free and paid camera effects, such as panoramic view, sepia tone and fish-eye view, to apply to your photos with Nokia’s digital lenses. Lenses that change the camera view (e.g., panorama, fish-eye, etc.) must be applied before taking a photo.
LG Health - An app to set fitness goals and track your daily progress. Running, walking and cycling will automatically be tracked, but you can also track other activities, like hiking and inline skating. When finished with a workout, you can view its details and your route on a map.
LG Tag+ - An app available for certain LG devices that communicates with other Tag+ NFC (Near Field Communication) stickers and customizes your phone settings to suit your location. For example, LG Tag+ can activate your Bluetooth® and GPS navigation when you get in your car.
Lifeline - A government assistance program that can provide a discount on your monthly wireless service bill if you qualify.
Lightwave - LightWave 3D is a 3D computer graphics software developed by NewTek. It has been used in film, television, motion graphics, digital matte painting, visual effects, video games development, product design, architectural visualizations, virtual production, music videos, pre-visualizations and advertising.
Lightweight Extensible Authentication Protocol - LEAP was developed by Cisco to provide authentication to networks using WEP for encryption. It is vulnerable to dictionary attacks and has been replaced by EAP-FAST.
Limited Liability Company (LLC) - A business structure that blends some of the best elements of a partnership and a corporation.
Line - A line of service on an account, identified by a mobile number.
Line item - The primary unit of execution for an OpenX order, which represents a specific inventory purchase and the required conditions for ad delivery.
Linear video - An ad unit type that consists of video ads that play in sequence with video content in a video player. For example, this could be pre-, mid-, or post-roll.
Link - means a URL hidden behind a formatting option that may take the form of a colored item of text, logo or image, and which allows a user to automatically move between WWW pages, WWW sites or within a WWW document.
Link Rot - a term used to describe the frustrating and frequent problem caused by the constant changing in URLs. A Web page or search tool offers a link and when you click on it, you get an error message (e.g., “not available”) or a page saying the site has moved to a new URL. Search engine spiders cannot keep up with the changes. URLs change frequently because the documents are moved to new computers, the file structure on the computer is reorganized, or sites are discontinued. If there is no referring link to the new URL, there is little you can do but try to search for the same or an equivalent site from scratch.
LinkedIN Ads – A self-service advertising solution that allows advertisers to place text ads on prominent pages across LinkedIn’s professional network using robust targeting options and more.
Linking Root Domains - In search engine optimization, when site A links to site B one or more times, site A is said to be a linking root domain. Linking root domains — in the plural — are the total number of unique sites that link one or more times to a given website.
Linux - A widely used Open Source Unix-like operating system. Linux was first released by its inventor Linus Torvalds in 1991. There are versions of Linux for almost every available type of computer hardware from desktop machines to IBM mainframes. The inner workings of Linux are open and available for anyone to examine and change as long as they make their changes available to the public. This has resulted in thousands of people working on various aspects of Linux and adaptation of Linux for a huge variety of purposes.
Liquid Detection Indicator (LDI) / Liquid Contact Indictor (LCI) - An indicator inside the case of most mobile devices that activates when it comes in direct contact with liquid. It's designed not to be triggered by humidity and temperature changes that are within the product's environmental requirements described by the manufacturer. Locations of the indicator vary by device.
Liquidator - A company that purchases closeout products for the purpose of resale.
List server - a program that automatically sends e-mail to a list of subscribers or listserv.
Listing Fees - Marketplaces and online auction sites, like eBay, may charge a nominal listing fee for posting products.
Lithium ion batteries - Lithium ion batteries are the preferred type of battery for use in high-end film equipment. Most cameras are designed to use lithium ion batteries, which are proprietary (meaning they are made for a specific camera model).
Live Chat - A service available on certain VerizonWireless.com pages where you chat online with one of our Sales or Customer Service Representatives through instant message. Live Chat is only accessible when a representative is available.
Live Chat Representative - A Verizon Wireless expert who can help you with questions or concerns regarding your wireless service, mobile device or accessories through the Live Chat feature on VerizonWireless.com
LiveCode - The LiveCode programming language (formerly the "Revolution" programming language) is both an open-source and proprietary cross-platform rapid application development language inspired by Hyper Card's programming language Hyper Talk iIt belongs to the family of xTalk scripting languages.
Lively Kernel - The Lively Kernel is an open source web programming environment. It supports desktop-style applications with rich graphics and direct manipulation abilities, but without the installation or upgrade troubles of conventional desktop applications.Development began at Sun MicrosystemsLaboratories in Menlo Park, California, and later moved to the Hasso Plattner Institute in Potsdam-Babelsberg near Berlin.
Load balancer - A load balancer, or server load balancer (SLB), is a hardware or software-based device that efficiently distributes network orapplication traffic across a number of servers. With a load balancer, if a server's performance suffers from excessive traffic or if it stops responding to requests, the load-balancing capabilities will automatically switch the requests to a different server.In this way, load balancers improve the performance of networks and applications by automatically monitoring and managing application and network sessions.In addition to providing simple distributed service to multiple servers, load balancers can help prevent denial-of-service attacks, allow legitimate users uninterrupted access to services, protect against single point of failure outages and prevent traffic bottlenecks to systems.
Location Based Services (LBS) - Services, such as Smartphone apps, that utilize your device's GPS to determine your location and provide content specific to where you are.
Location Extensions – Type of extension that includes a business address and phone number into text ads. These can be a great way to help attract more customers to local businesses.
Location Privacy Settings - Permission settings enabling an Account Owner to control whether apps have access to the locations of mobile devices on the account.
Lock Screen - The screen that appears when your device is locked. The Lock screen helps prevent you from accidentally using your device while it's in your pocket or bag. Depending on your device and settings, methods for unlocking a device can include password, gesture, facial recognition and more.
Log file - a file that records transactions that have occurred on the Web server. Some of the types of data which are collected are: date/time stamp, URL served, IP address of requestor, status code of request, user agent string, previous URL of requestor, etc. Use of the extended log file format is preferable.
Login - actually has two meanings. It may be the account name used to gain access to a computer system or it may be the act of connecting to a computer system by giving your credentials (usually your “username” and “password”).
Logistics - The management of products or other resources as they travel between a point of origin and a destination. In ecommerce, logistics might describe the process of transporting inventory to a merchant or the act of shipping orders to customers.
Logs - records of network activities. These activities can include access records, errors, and financial transactions.
Long Distance - Any call, text message or other connection made to a location outside your local calling area.
Long Portrait - A Long Portrait is similar to a fauxtograph, except this time your subject is in on it. Takes portraiture photography and transfers it to video form, revealing a subject's subtle expressions, mannerisms, and gestures.
Long Tail - Posited in the October 2004 issue of Wired Magazine, the Long Tail is Chris Anderson’s idea that markets and marketplaces, especially online, are moving away from mainstream, broad-appeal products toward niche products. In ecommerce, new retailers may find it easier and more cost effective to focus on niche products.
Long-tail Keyword – A specific keyword phrase that consists of 2 or more words. Most advertisers use long-tail keywords to target the customer at or near their buying stage. These also generally have less competition since they are more specific, which leads to reduced CPCs.
Long-Tail Traffic - Website traffic derived from Long-Tail variation keywords or from niche searches and keywords in general.
Long-Tail Variations - In search engine optimization and pay-per-click advertising, Long-Tail variations are keywords similar in meaning or root to other high-volume keywords, but less competitive. Long-Tail variations are often employed when a business is just starting out and cannot gain traction or afford to bid on top performing keywords.
Loyalty - A measure of visitor behaviour. A visitor's loyalty is illustrated by the amount of times they return to your Website in a specified time period. Loyal visitors are typically highly engaged with your Website and your brand. Low customer loyalty often illustrates the need for new content and regular updates to a Website.
Loyalty Program - Structured marketing efforts that reward, and therefore encourage, repeat buying behavior — behavior which is potentially beneficial to the firm.
LTE (Long Term Evolution) - A 4G high-speed wireless technology that handles everything (including voice) as data, similar to how the Internet handles information.
LTE Internet (Installed) (formerly HomeFusion® Broadband) - A home Internet service that delivers the speeds of our 4G LTE network to a broadband router. The LTE Internet router also provides a Wi-Fi signal giving Internet access throughout the home. It’s a great solution for customers with 4G LTE coverage at home who don’t have other high-speed Internet options.LTE Internet (Long Term Evolution Internet) - A service that lets you connect to the Verizon Wireless 4G LTE wireless network for Internet access at home.
Lurker - An inactive participant in an online discussion who reads the discussion, but does not post. When joining a mailing list or newsgroup , it’s helpful to get familiar with the discussion before posting. When a lurker posts for the first time, it’s called “de-lurking.”
Where do you live?
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Where do you live?
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